Custom website redesign Canberra
Boost your business with a custom website redesign.
Are you losing customers with a website that looks like you are 10 years out of business? Customers click away because pages take forever to load? People go to competition because your content is outdated?
We will update your website with lots of relevant content and turn it into a fast-loading, mobile-responsive sales machine that works for your business as hard as you do.
Business website redesign
Attract new customers with a fine-tuned high-performing website
We all know a small business needs a website, but many small business websites do nothing except cost you money. If that is your case, let us help you redesign your existing website and get a proper return on investment from your current website.
We will work with you to fine-tune and custom-redesign your website, leaving you with an optimised and functional website that will attract new customers to your business for many years.
Our custom website redesign service is not just a facelift with a lick of paint. We improve, optimise and update all aspects of your website:
- Your website will look better with a modern functional look
- Your website will be technically perfect – fast-loading, responsive and mobile friendly
- Your website will be secure – essential security hardening and configuration are included
- Your website will be Search Engine Optimised – easy to find via Google, bringing new customers to your business for many years.
A functional well-designed website is a valuable asset to your business, not a liability.
Website redesign is an affordable choice for online marketing
If your business relies on traditional marketing, advertising in print or radio, or drives traffic to your website via paid-per-click Google or Facebook ad campaigns, the cost of redesigning a website can be recovered in the not-so-long run.
The average cost for a website redesign is similar to the price of a couple of full-page ads in local print. Building a performing website indeed takes longer than ordering an ad – but while ads will bring only a momentary spike to your sales, your updated and redesigned website will be attracting your ideal customers for many years to come.
A website redesign is an attractive and affordable alternative to ongoing advertising costs for a small business with a longer-term vision.
Our custom website redesign services
Our custom website redesign service is not just a visual redesign and modernisation of the look of your website. We will thoroughly analyse your website and business processes to improve, optimise and update all aspects of your website to perfectly match your specific business needs.
Your custom website redesign includes all of the following works and services:
Define Custom Website Redesign Goals
Define Custom Website Redesign GoalsThe first and most important step to a successful website refresh is to define the custom website redesign goals. What are the main improvements you expect to achieve with the website redesign? Why do you want to redesign your website? How does online marketing fit into your current business model?
For most small businesses, the main goal of the website is to drive more leads from online search results. To achieve that, your website needs to:
- Be found in search results – the higher it ranks, the more people are likely to visit your site
- Load fast – half of your mobile customers will leave if the website takes more than 3 seconds to load
- Be well designed – online you have less than 5 seconds to grab attention before people decide to leave and navigate to the competitor’s website
- Be easy to navigate, with a logical structure – both your customers and Google will reward you
- Look good – customers are more likely to order services or goods from a professional-looking website
- Have clear and easy-to-execute calls to action – what do you want your customers to do?
Apart from your marketing goals, you might also want your website to be secure, easy to maintain and easily expandable in both content and functionality.
Whatever your specific custom website redesign needs are, we are sure to discover and capture them before we start planning your custom website redesign.
Web Site Analysis
Web Site AnalysisAn important step of website redesign planning is website analysis.
- We analyse your current website – we learn what works, so we can keep it and what does not, so we can change and improve it
- We analyse your competitor websites – is there some inspiration for your business?
- We also audit and establish the baseline performance of your current website – something to measure the results of the website redesign against
Our SEO Website Audit Service covers exactly what’s needed for in-depth analysis.
Website Redesign SEO
Website Redesign SEOOne of the major areas for improvement for most small business websites is Search Engine Optimisation. That is why SEO services are included as part of your website redesign.
We will help you:
- Find the most relevant website keywords that your ideal customers use to search for your services, with the right balance between the number of searches and competitiveness to rank your website high in the shortest possible time
- Set up the website and page structure so both your customers and Google will find your website easy to navigate.
Your SEO-optimised website will show higher in Google search results. That in turn means more of the right people will see your site, meaning many potential new customers will discover your business and buy your products or services.
Our SEO website content packages are also available for the ongoing growth of your redesigned website.
Website redesign content strategy
Website redesign content strategyThe outcome of your existing website analysis is a content strategy. We will help you decide what are:
- Your best-performing pages with content to keep
- Opportunities to improve mediocre pages
- Opportunities to create new content for your updated business needs
Our website content packages are also available for the ongoing growth of your redesigned website.
WordPress Web Design
WordPress Web Design
This is the actual website design and development build.
We use the WordPress content management system to redesign and redevelop your website. WordPress is a flexible and highly customizable platform that powers over 40% of websites in the world.
WordPress web development allows us to provide a fully customised, yet affordable website design to your small business, as a lot of the base functionality is already built in – no need for you to pay us to reinvent the wheel. Also, WordPress allows for virtually unlimited expansion, should you decide to add some extra functionality to your site later.
Finally, while we would love for you to take advantage of our website maintenance packages, we leave you free to make the choice. WordPress provides a user-friendly interface with a low learning curve, should you choose to run, maintain and update your redesigned website yourself.
That said, we believe you might find our WordPress Care Plans a very affordable way to outsource the hassle of the day-to-day maintenance of your WordPress website. They will save you time and leave you focused on your business.
Technical website optimisation
Technical website optimisationNot only will your website look good, but it will also tick all the technical requirements for a modern website. Your website will be:
- Responsive and mobile-friendly, to look good on every size of the screen, showcasing your services to the millions of people searching on a mobile phone
- Speed optimised to load fast and pass Google core web vitals. We fine-tune the WordPress performance and optimise images. Since web server speed is an important factor, we also offer web hosting services, should you choose to host your site with us.
- Secure, with essential security hardening and backups for extra peace of mind configured. An up-to-date and secure site is less likely to be targeted by hackers, meaning fewer problems to worry about
Update of Local business listings
Included in our website redesign package deal is also the creation or updating of your local business listings to grow your online presence and authority.
An update and optimisation of your Google Business Profile and other relevant listings will give your redesigned website and business a rocket boost, and a chance to show up in local Google search results.
Monitoring and tuning
The final piece of the puzzle is configuring your website for ongoing monitoring. If you are not using them already, we will configure your website for Google Analytics and the Google Search Console.
That way, you will have a practical way to measure the outcomes of the website redesign and monitor the progress and improvements of your website rankings. Google Analytics also provides valuable data for any future fine-tuning of your website.
Our custom website redesign service is much more than a website facelift. It is a complete set of website optimisations to turn your website into a prime sales lead generator, that will pay for itself many times over.
Website packages to keep your new website going strong
SEO Optimised content packages
If you decide to grow your website and expand it further to promote other areas of your business, take advantage of our Search Engine Optimised website content packages, to regularly add new website content. These are great ways to grow your website value and authority, keep on the front pages of Google searches, and attract more customers for many years to come.
Website maintenance packages
To keep your new website performing at its peak, we offer website maintenance packages. Stay safe with regular backups and security updates, uptime and speed monitoring.
For an affordable monthly fixed price, you can stay completely hands-off with the technical side of running your website and focus on your business. We even include minor content updates to your site as part of the ongoing maintenance.
Website Redesign Examples
some of our recent webSITE REdesign projects.
We focus on highly functional, mobile responsive and fast-loading websites, that are fully search engine optimised to be found by the perfect customers.
Baby shop in Weston with e-commerce Shopify website redesign
(left image before redesign, right image after)
Website redesign for a jazz vocalist and band
(left image before redesign, right image after)
Not for profit website redesign for Queanbeyan Community Club (Bi-Lingual: Czech-English)
(left image before redesign, right image after)
Frequently asked questions
What is a website redesign?
A website redesign is a major overhaul of your website, that includes significant changes to the website’s visual design, code and structure, as well as the content, making your site more user-friendly and attractive to your ideal customers.
Why do a website redesign?
Many websites do nothing except cost you money. Redesigning an old website into a functional money-making machine is a cross-disciplinary exercise, that brings many benefits:
Web design
- Good web design builds trust in your business
- Good website structure makes your site easy to navigate, allowing your customers to find the information they need about your business fast
Web content and SEO
- Good website content perfectly showcases your services
- Search Engine Optimisation (SEO) allows your content and services to be found by your customers on the front pages of Google search results
Website development and technology
- A mobile-friendly website brings your services to the millions of people searching on a mobile phone
- A fast website means more customers will visit your website to order your products and services – according to Google, 53% of mobile website visitors will leave if a webpage doesn’t load within three seconds
- Running an up-to-date and secure technology stack and code to build your site means a secure site, which is less likely to be targeted by hackers, meaning fewer problems to worry about
Overall, a well-designed website is a valuable asset to your business, that attracts your ideal customers and improves your revenue. If that is not your current website, it is time to redesign it.
How to plan a website redesign?
A website redesign can largely improve the value and usefulness of your website. But as with any major project, it needs some careful planning, as a website redesign done wrong can also end up ruining the website and your business performance.
Here are the high-level steps of a successful website redesign plan:
An audit and analysis
- Of your current business needs and goals
- Of your current website – what works, what needs a change
- Of your competitor websites – is there some inspiration for your business?
SEO – Search Engine Optimisation
- Find the right keywords and phrases that your customers use to find your services
- Set up the website and page structure so both your customers and Google will find your website easy to navigate.
Website design and development
- Code and build your website – will you keep the current technology or switch to a new one?
- Make your website responsive and mobile-friendly, so it will look good on every size screen
Content development and content updates
- Decide what content to keep, what content to update, and what new content to develop
- Keep your best-performing pages,
- Optimise the mediocre ones,
- Create new content for your updated business needs
Technical optimisation and configuration
- Speed optimisation – fine-tune the performance, unload any bloat, and scale the images. Your website needs to load fast and pass Google’s core web vitals.
- Configure the essential security and regular backups for your site
- Set up an ongoing maintenance plan
Monitor the results
- Monitor the performance of your updated website in Google Search results
- Monitor the number of leads coming from your redesigned website
- Monitor the technical performance of your website – site availability and speed
Ongoing tweaking and fine-tuning
- Build on new insights gained from monitoring your redesigned website
- Improve and grow your site to cater for your new business directions and evolving customer needs
Feel like that is a lot? Take the easy way out, and contact us today to help you plan and execute your website redesign!
Why is a website redesign important?
The ultimate goal of the website redesign is to improve all aspects of your website. A modern, fast and mobile-friendly website will be easy to find on Google, a joy to navigate and use, perfectly showcasing your services and your business and bringing you more happy customers.
All of that equals improved revenue and return on investment from running a website. Win-win for both your customers and your business.
How often should a website be redesigned?
The not very specific but true answer is: as often as needed. There is no need to redesign your website, if it meets all of your needs and performs well for you.
However, in this fast-changing world, your and your customers’ needs are likely to evolve and change. There is a good chance that your business will outgrow its current website design or will need to update the website technology to keep up with new requirements. On average, this tends to happen every 18 to 30 months – or 1.5 to 2.5 years.
